Websage charges $990 for a single-page sealcoating site, $2,500 for a multi-page site with booking, or $5,000 for a complex build. Managed plans run $99 to $299 a month plus setup. Here is what those options cover and what matters for asphalt work.
1. DIY builders (Wix, Squarespace, GoDaddy): $16 to $40 a month. Cheapest on paper. The catch is your time. Most owners spend 15 to 30 hours fighting a template, end up with something that looks homemade, and the estimate form goes to an email nobody checks from the truck. If you enjoy this kind of thing and your season is slow, it can work.
2. Template agencies (Thryv, Yellow Pages resellers, Hibu): $150 to $300 a month, often on contract. This is where a lot of asphalt companies end up, because these companies cold call relentlessly. You get a template with your logo dropped in. We audit these sites regularly and find things like duplicated sections, conflicting service areas, and placeholder text still visible. Over three years, $200 a month is $7,200 for a site you do not own.
3. A custom build from a local shop: $990 to $5,000 one time, or bundled with a monthly plan. Our pricing is $990 for a single-page site, $2,500 for multi-page with booking, and $5,000 for complex functionality. A care plan starts at $99 a month plus setup.
Sealcoating is a visual trade. The customer's driveway is gray and cracked. Your last job is jet black. A site that puts before-and-after photos front and center, with a phone number that works from the customer's thumb, will out-earn a prettier site that buries them. The specific things worth paying for:
Stock photos of asphalt that is not yours. "SEO packages" from national companies that never publish a report. Long contracts. And any arrangement where you do not own your own domain name. If a company registers your domain under their account, ask them to transfer it. That one is not about money, it is about not being held hostage later.
Related reading: is a Facebook page enough for a contractor? and our Website in a Week service page.
You can, and plenty of sealcoaters do. But Facebook pages rank poorly on Google, look unofficial to commercial clients and property managers, and you do not control them. We wrote a full comparison in our Facebook page vs. website guide.
A focused single-page site takes about a week. At WebSage you see a working preview within 72 hours of the deposit, and nothing goes live until you approve it.
If you post jobs on Facebook, that is usually enough. A good builder pulls your real before-and-afters from there. Real photos of your work outperform stock photos every time.
If you own the site outright, hosting runs about $10 a month plus the annual domain cost. Websage managed plans run $99 to $299 a month plus setup.
Tell us your trade and what you have today. You get a quote within 24 hours, and a working preview within 72 hours of a deposit.